After obtaining the HBR Coursepack referenced in the Week 1 folder, review the following articles in the coursepack:
- Rethinking Marketing
- Branding in the Digital Age
- Marketing Myopia
- Marketing Malpractice
- The Brand Report Card
Following your review, share a 500-word synopsis of the strategic marketing concepts discussed. You have three attempts to submit this paper. Once you submit, confirm that your SafeAssign score is under 25%.
For this paper, use the original dates for the articles, NOT the course pack dates. For example, Theodore Levitt’s article is dated from 1960 NOT 2013.
Following your review, share a 500-word minimum synopsis of the strategic marketing concepts discussed. This paper should be a review of the readings. Review and cite each article within your write-up. No need to use additional sources. This paper should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files. Follow all Written Assignment Expectations.
Use subject headers for organization – Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided.
Make sure your Plagiarism score is under 5%