Public Relations

Public Relations

Recently police departments across the nation has been accused on targeting and murdering innocent black men. These departments are now in a position to have to rebuild their reputations. Your job is to analyze this situation and determine ways for them to establish their credibility Use the EBSCO and the INTERNET to locate material on this company. Make sure you integrate the text material. 

1) Identify the specific problems the organization faces: support this material with research.

2) What should management’s role be? Relate this section specifically to the text material and apply that material.

3) Determine who their audiences are and what they need to say to each of them. 

4) What media should use to get this message across? Be specific.

5) How will the organization evaluate the success of their public relations?

Remember that the point of this assignment is to demonstrate that you understand and can apply the text material. Please write out the questions and then answer them individually. Use the APA method of documentation.