3.2 Group Discussion: Survey Creation

3.2 Group Discussion: Survey Creation

  1. Create three tools: a survey, a set of interview questions, and a set of focus group questions. Questions can be similar or even the same across all three tools. You must use at least two of the tools in your audit.
  2. Develop two versions of each tool:
    1. a “clean copy” version that you can use with your business/organization.
    2. an annotated version that explains the rationale for the questions. (This means you provide a reason for why you are including that question. The reason should be based on the communication principles you are learning in this course. Provide citations and references appropriately.)
  3. By the end of the workshop, finalize the three research tools. They must be posted as attachments in the discussion and accessible by the whole team. Each team member must acknowledge the consensus on the three tools within the discussion board. If any team member does not participate, the other team members can proceed with what was collaboratively created.

Resources:

https://www.business.qld.gov.au/starting-business/planning/market-customer-research/researching-customers/surveys-focus-groups
https://www.ibm.com/support/knowledgecenter/en/SS5GME_7.6.0/com.ibm.hse.doc/plusgaudit/t_prepare_audits_surveys.html
https://brightspace.indwes.edu/content/enforced/120067-3FA2020COMM-515-01A/Research_Interview.pdf?_&d2lSessionVal=IHDLNixwI9PYeqeoKMXJC74ho&ou=120067
https://owl.purdue.edu/owl/research_and_citation/conducting_research/conducting_primary_research/interviewing.html

Note:

I need clean copy and annotated version for all three tools (survey, interview and focus group questions) separately, i.e., 6 files. Attached is a survey I created for my previous assignment

Running head: INVITATION EMAIL 1

INVITATION EMAIL 4

Invitation email

Mrudalini Moturu

Dr Carson Castleman

Decision Making and Essential Business Communication

10/12/2020

Subject: Invitation to Solar Manufacturing Company for the communication audit project

Sender:

Recipient:

Dear sir/madam,

My name is Branson, the Human Resource Manager at Solar Manufacturing Company, and the purpose of this email is to invite you as a partner in the company’s communication audit project.

Currently, Solar Manufacturing Company has workforces consisting of 50 workers who work in different work positions such as management, supervision, supply, marketing, distribution and control of machinery operation. The company’s structure that has been established for a long time is designed in a manner that each department works as a separate team to achieve their objective. When every term member has accomplished its work appropriately, the company manages to achieve good reasons.

However, due to the current changes in the business environment, there is more need now for the company to combine the synergy and form to become A team with a common goal rather than separately. Bordon (2011) suggests that employees’ expectations have significantly changed. It has become crucial for an organization to establish a collaborative workforce to evaluate how it disseminates its information to different stakeholders. With this mind, the organization focuses on integrating different communication strategies such as interactive horizontal, diagonal, top-down, and bottom-up communication, which will help establish a mutual understanding among every department. Integrating different communication strategies forms flexibility for every stakeholder to communicate efficiently to the stakeholders concerned. For instance, through horizontal communication, employees at the same level, such as marketers, suppliers, distributors, and the manufacturing team, can interact efficiently. This would engage them to work for one collaborative team while making decisions. On the other hand, top-down and bottom-up communication helps the management and other staff shared information and cooperate more efficiently. The three strategies(horizontal, down-up and top-down communication) will promote good management, speed up the decision-making process and give the entire workforce a voice and opportunity to represent their views.

The procedure used to conduct the communication audit will have ten steps: first identifying an area that needs auditing, choosing a research method, collecting and evaluating past communication (Batdorff, 2016). After this, the project will also conduct internal and external analysis, analyze the company media coverage, conduct a SWOT analysis, conduct a consultation, and plan/develop a new communication approach that will best fit the organization’s new teamwork system.

Nonetheless, this cannot be possible without support from an external agency, like you, to help design and establish an integrative approach that would best fit in enhancing teamwork among all levels of employees. The company also aims that working in partnership with external expertise in communication strategies will help identify the organization’s weakness in its communication system during the audit project. Your contribution as partners in the organization will help set an example of good teamwork. The company will pay a commission of fifty percent for your consultant and assistance services to make the project a success.

Please consider our invitation, and you will not be disappointed to form the partnership.

References

Batdorff, R. E. (2016). Communication practices at a small-town public library: a public relations communications audit.

Bordon, L. (2011). Measuring effective communication: communications audit at the Prince George Family YMCA.